Pros and cons of e-commerce are different between the consumers and the business owners.

Consumers
Pro's
-prices are reduced due to high competition
-accessibility 24 hours a day
-wide selection and variety
-able to shop all over the world

Con's
-not everyone can access the internet
-you cannot examine the products personally
-heightened risk of credit card number theft
-an average 1/9 of stock is available on the net


Businesses
Pro's
-their market share is increased
-ability to access international markets
-greater economies of sale
-productivity is increased after capital costs are paid

Con's
-hardware and software are essential and can be costly
-efficient distribution is highly needed
-the websites must be continuously updated, which will lead to extra labour, training, and retraining costs